Best Ways On How To Draw In Social Media Fans By Utilizing Campaigns And Giveaways
In our previous issue, we discovered the ways on how to get individuals to like your Facebook business page. In this issue we are gonna talk about utilizing campaigns, competitions and special gifts to entice a lot more fans.
Using a social media management site purely for promotions, contests and giveaways is a wonderful way to measure whether these said promotional tactics is working for your company. Based on the given stats provided by the website, you can determine how much traffic the tactics were able to create during its run.
The benefits of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always vital when trying to build online presence. Contests give a touch of anticipation to your site.
Now that you know this, let’s move on to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First of all, ensure that all required contest mechanics and updates are accessible to the Facebook users only. The company should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. As an additional necessity, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has strict rules when it comes to running competitions within their system. In general terms, almost all competitions are not even made possible. You are not allowed to have an official contest posted in your wall.
However certain exceptions are at hand. In order for a contest to be legitimate, the company must be able to purchase $10,000 worth of Facebook ads in a length of three months.
For businesses that are able to use competitions, there are a number of business applications that help design these. Contests for Fan page is an application that was created by Wildfire and can help neophytes in developing contests with photo, video, writing and visual entries. Not only that, these tools also make it possible for you to customize. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of involvement of your network. To make navigation quick, consider placing a contest widget in your Fan Page so the participants will be able to link directly to a mini site. You can also develop your contests and sweepstakes using tools like Vertigo and Strutta.
To be certain that the contest is prosperous, you should offer captivating rewards. A company named Regus, for example, offered a fully supplied office for the photo entry which showed the messiest work space. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A contest that’s handled successfully will definitely bring in lots of qualified prospects to the company. For some small businesses, projects like these may need a large amount of attention. However, this can be one of the most powerful tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!
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