Find Out How To Use Social Media Marketing To Deliver Valuable Info To Customers
In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to deliver significance to your prospects and customers.
You should know that 50% of Facebook users log in to their accounts everyday? This shows that with approximately 500 Million users of Facebook, over 250 Million are able to view your page.
How’s that for a customer base? That can equate to thousands and thousands of cash in sales and a lot more work opportunities that you can actually get a chance to participate in.
Even so, that doesn’t mean you can just come up with a Facebook account and expect it to make you rich overnight. You’ll need to revise it whenever essential.
While it is primarily considered a social networking site, it would also do the company good to examine first what impression they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to make your business impressive, yet not too formal or high-maintenance to be considered by people?
Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?
Whatever the goal you have in mind, you must always carry out your Facebook page with as much clarity as you would with your official web page. Remove the clutter and post only the necessary things. This means fighting off the urge to post personal content or even things that seem appealing but aren’t helpful to your audience.
Here are some other helpful hints you may find useful:
Use Customer Testimonials
Looking at a person’s Facebook wall is one of the most widespread pastimes of individuals who are excited about social networks.In these modern times, social media management provides various rewards to business owners. They can use customer opinions and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. It would be much treasured if it’s voluntary but this isn’t often the case. Consider offering special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Personally Connect With Potential Clients or Customers
Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them immediately. Also, you’ll gain a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.
To save yourself from answering the same questions repeatedly, you will want to provide something like a Frequently asked questions section on your page. You can make use of the Notes section for this or other similar applications on Facebook.
- Upload Relevant Photos
Quite a few use the Photos Page while others make pseudo-shops where they feature their products and services. No matter what you choose, just be sure the images are presented clearly. The photos that you use has an important role in attracting your prospective clients or customers. So be mindful in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Don’t forget these simple suggestions when coming up with content and you’ll have plenty of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business very soon.
If you’d like to gain the online presence to sustain your business, then consider using Facebook marketing to get higher rankings on Google. To find out more about taking advantage of Facebook for Business, check this out.
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