Know Why web marketers Like You Must Start Using SM Fan Pages For Businesses
In the last issue we talked about how Facebook can help you attract new buyers. For this issue, you will learn how to build a Facebook Fan page for your own business.
Any successful business executes a good amount of social interaction and social media management. You can’t have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As we have mentioned previously, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When it comes to a business’ credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there’s an absence of such.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A simple profile page is best left to individuals. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to differentiate your name. Come up with descriptions like ‘TASTY Philadelphia Homemade Ice Cream’. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.
You can do this after you have created a user name. A user name can only be established once your Fan page has 25 fans.
Another good way to gain credibility for your Fan page is to answer all necessary questions in the profile. A complete profile which more or less gives out your background, short history and store location will be helpful. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. It should be your major goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be cautious with the content that you post though. Using watermark to avoid stolen business photos is a good idea. Always keep in mind that you are establishing brand awareness here. Anything too personal might make you lose credibility, so do not add photos that might compromise your brand such as personal photos, informal company party documentation, internal problem discussions and the like. Lastly, never forget to add your contact numbers and store addresses.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
Watch out for our next issue soon. We will discuss about getting people to like your business page on Facebook.
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