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There are so many affiliate programs to choose from. It is tempting to join lots of programs, place some sidebar ads, make an occasional reference to a product, etc. This generally does not work well. It has a very, very low conversion rate. A better approach is to really get behind a product. Have landing pages, product reviews (money pages), informational articles, email campaigns, bonus offers, etc.
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If you cannot find a specific product in an affiliate marketplace, then check out the brand’s website. Many companies have established affiliate programs that accept applications. Some companies choose this method to create a more exclusive affiliate program. Typically, these programs have stricter audience requirements than affiliate marketplaces, but it is still worth a try. When in doubt, apply for the program.