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Another option (instead of hosting a live webinar) is to invite your email subscribers to watch a pre-recorded webinar or sales video that presents your course. If you decide to use this approach, I recommend hosting a few live webinars first to refine your presentation and make sure that it is effective before you start directing people to a pre-recorded video.
Thanks for the comment. Yes, it is – people are always happy to get something for free. It’s right. But you need to understand that for free you always have to pay. Often not money, somehow differently, but have to. In the case of free website builders, such a fee is the availability of brand ads on the website. And in my opinion this is not a very high fee for a completely free website. Best FREE Website Builders! 
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel. The Sales Funnel explained