Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
How to Build a Dangerously Effective Sales Funnel
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
Such website builders are based on the business model called ‘freemium.’ This means that they offer a basic service absolutely for free. There are no time limits – you can use this tool as long as you want. But if one of the Premium plans is paid, you’re likely to get an opportunity to use your domain name and upgrade your website’s capabilities. But this Premium plan is not mandatory.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
As an example, let’s consider Shopify – a premium eCommerce website builder. Over the years, Shopify has become quite a heavy and complicated e-store creator. Its focus on adding more technical capabilities has transformed the visual editor from something a beginner could use, to something that can intimidate a beginner. Today, nobody recommends Shopify as a relevant e-store builder for newbies.
We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.
Watch Me Build A Profitable Sales Funnel Using Clickfunnels In 10 Minutes [FULL TUTORIAL]
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
The Sales Funnel explained