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Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.

In sales funnels, you don’t have to worry about designing your site as there are a lot of templates to choose from and also has amazing features that you can use to create nice sales funnels. It doesn’t matter how skilled you are or not because you can make good pages in just a few clicks and is customizable. Aside from this feature, sales funnels can integrate other features such as automated responses and payment gateways. These are some of the things you need to consider when you are looking for a new landing page builder. Let's go over some more features you will find in sales funnels.


Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
You can absolutely do that. If you want to upgrade to a paid plan to get some of the features you want, then you can switch at any time through the My Products option in your account or with the help of a GoDaddy Guide. Once you upgrade your site will have all the same customizations and work that you've already put in place, just with the added features. See Website Builder plans and pricing for more info.

Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Of these free website makers, we’ve ranked Wix, Weebly and SITE123, as the top three because of a few important factors. Wix has a very generous free plan, which is super easy to use – it combines creative freedom with tons of features. Weebly’s simple, stylish designs and handy tools make it ideal for small businesses. SITE123 is very beginner-friendly, with a focus on helping you get online.
As you may already know, we offer a Done-For-You Sales Funnel Service for clients who want AutoGrow to custom-craft a funnel that will automate their sales or client lead generation, get them better quality prospects, and let them own a sales pipeline packed full of clients. You know that when it comes to creating funnels and implementing sales funnel strategies, we are the ones!
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
While there’s no pressure to upgrade to a paid plan at any stage, we think it’s always worth checking out or trialling at some stage. It can be nerve-wracking to invest money in a new business, project or hobby, but there’s an element of ‘fake it till you make it’ here; with the added professionalism of a paid site, nobody needs to know that you’re not far more established.
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).

Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.


If you want to use a custom domain name (perhaps you already have your own domain) then you will need to purchase one of the premium plans. As a rule, the most basic paid plan for each free web creator will allow you, among other things, to use your custom domain name. In addition, Wix has a separate option – Connect Domain, which allows you to add your custom domain at a price half that of the base premium plan. But at the same time, this option does not remove Wix brand ads.	

Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoDaddy Online Store has everything you need to successfully sell online. Features available with paid plans.
WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.
Another option (instead of hosting a live webinar) is to invite your email subscribers to watch a pre-recorded webinar or sales video that presents your course. If you decide to use this approach, I recommend hosting a few live webinars first to refine your presentation and make sure that it is effective before you start directing people to a pre-recorded video.
WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.

WebNode is a popular choice for both personal brands and professionals -- it's easy to use, and you can create a website in a different language or on a different platform to suit your business's needs. WebNode supports ecommerce stores, and the sites are compatible with Android, Mac, and IOS devices. WebNode will provide statistics to track your site's success, free of charge, and even with the free version, you won't have ads.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
One more important note — Europe recently released their GDPR law, which affects your site visitors’ privacy. It affects you no matter where your website is located, since chances are, people from Europe will hit your site at some point. It basically requires you to get explicit consent from your lead opt-ins. All Sumo opt-in forms come with a GDPR compliant opt-in box you can add to your forms, so you don’t need to worry.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.
Head over to Amazon and search for some books about your topic. Have a quick look at the Table of Contents section of the books (to give you an idea of what topics were covered), and more importantly, read the reviews that were left by readers. Negative reviews will often reveal the topics that readers were hoping would be covered (or covered in more detail) in the book, but were not.
GoDaddy Website Builder is an online editing and publishing tool that helps you create a website, regardless of your technical skill level. Just create an account, pick a design and use the built-in editor to add your own images and text. You can make your website as simple or complex as you’d like. Need to sell your stuff online? No problem. You can add a full online store complete with product listings, coupons, shopping cart, shipping and multiple payment options.
Wix supplies built-in Google Analytics to monitor your site, and even offers additional apps for individual preferences. If you want, Wix can even design your site for you. The biggest downside of Wix's free version is it doesn't come ad-free, and each page of your site will have a prominent Wix ad. Ad-free is only an option if you pay for the premium version.
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