ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
In addition to designing these high conversion sales funnel templates, we've also written several scripts that can be used for your automated email campaigns. These synergize perfectly with our funnel templates - if a customer goes through you funnel they will almost always enter their email address as part of an Opt-In, even if they don't go on to purchase immediately. When an automated email is sent out 24 hours later using one of these scripts, it converts 10-20% of those customers to buyers. Sign up below and we'll email them to you free.
For anyone accustomed to a great variety of free templates in Wix, Weebly, and Webnode, it’s very difficult to choose within only 12 Wild Apricot themes. Besides, despite their being responsive, the web design in some of them appears obsolete. I think it’s the weakest point for Wild Apricot. I hope that the developers will take notice of what I write and correct such comissions.
Mailchimp Website Builder (Beta) Review | Great Free Website Builder?
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Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
This review covers WordPress.com, which is a simplified version of WordPress that functions like a website builder. WordPress.org, on the other hand, is a content management system (CMS) that can organize and store a lot more content, but demands a bit more technical know-how. We’ve written a full comparison of these two WordPress platforms if you’d like to learn more! If not, then read on for our review of WordPress.com.
Of these free website makers, we’ve ranked Wix, Weebly and SITE123, as the top three because of a few important factors. Wix has a very generous free plan, which is super easy to use – it combines creative freedom with tons of features. Weebly’s simple, stylish designs and handy tools make it ideal for small businesses. SITE123 is very beginner-friendly, with a focus on helping you get online.
“Some of our guests have huge social media followings so we use their fans to get more listeners. It’s not an exact science but when we invite guests, we check how many followers they have on their social media accounts sometimes. We alternate guests that will help us grow our audience base with other guests who provide quality content but don’t have much social media presence.”
This is a sales funnel template designed specifically for storeowners using the huge ecommerce platform Shopify. It comes already integrated with the clever app Zapier, which seamlessly connects your sales funnel with Shopify, sending customer data directly to your Shopify dashboard. This sales funnel template consists of a pre-designed high conversion sales page featuring strong calls-to-action and a countdown timer for a free offer, a highly customizable order form, an optimized upsell page, and a thank you page. We’ve seen this template more than double sales from several Shopify stores.