BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
WordPress (or WooCommerce) are definitely good platforms and will be the exact right choice for many users: Scalability is excellent and the number of extensions is impressive. On the other hand, beginners will have a hard time getting everything set up without running into problems – unless, of course, they get outside help to setup this popular CMS.
Joomla is also another Content Management system which works on model view controller architecture. It is one of the biggest competitions for WordPress. In addition to the usual functionalities of WordPress, it also has additional extensions like components, modules, plugins, templates, languages, libraries and different packages. All these features have a purpose and are mostly built on Joomla. Joomla created URLs are great for SEO services. Also, the modules that are provided by Joomla are more flexible and can be easily moved to individual pages or menus. It helps the user in managing the site with all the ease even though the site may have multiple subpages. When it comes to being multilingual Joomla is ahead of WordPress. It supports many languages as they are created right from the core. Joomla also provides several plugins that can be easily accessed from its homepage.
Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.
We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.
Website builders have become powerful tools over the past few years. They mainly focus on classic websites, both with or without a blog. But that’s not all: most of them also let you create an online store in an intuitive and visual way. One of the advantages is the one-stop-shop concept – hosting, domain, and website editor all from the same provider. They are also easy-to-use tools that will let you create your online store in an intuitive and visual way.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Hi Tarang, Interesting infographic - thanks for sharing. WordPress is very popular and will probably get even more popular. I'm not saying that it is a bad website building platform at all, as it is very powerful and flexible. But learning how to use WordPress proficiently is much more challenging than using a drag & drop website builder, such as the ones I listed above. So it all comes down to what you want to do. If you have the luxury of time and money and can afford to invest it into learning how to tackle all the technical aspects of running a website, or hire someone to do that for you, then by all means consider WordPress. We have are more in-depth discussion about that topic here. Wix, Squarespace, Weebly or Shopify are what we call DIY website builders, as you can do it all by yourself and not have to worry about most technical aspects of operating a website. So they are very user friendly and can get you off the ground in days, which can't be done if you are new to WordPress. So what's appropriate to a user is very dependent on the user him/herself! Jeremy
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
Why You Shouldn't Use WordPress! And Why WordPress is Bad