Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
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Medium is a very interesting concept when it’s compared to its competitors. In short, it allows you to write and then publish your content alongside other authors at Medium.com. You also get to follow other people’s work and be a part of the Medium community. In other words, it’s a large web publication website where you’re one of the members and can submit your own content.
You are mistaking the problems with WordPress as something that is inherit in PHP. That might have been true years ago, but modern php (php7 and hhvm) is a very powerful and mature language with rock solid performance, and in the case of hhvm that performance is equal to native,and in many cases faster than even C++. When written correctly and running in the right architecture it scales seemlessly and delivers low latency and high throughput. Sorry if you thought you could pay some indian 3 bucks an hour to slap together a wordpress site and be the next facebook.
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
If you find WordPress too complicated, you can stop right here. The Joomla! CMS definitely has some nifty features built right in, most importantly, management for multilingual web pages – but it’s complicated! While WordPress sometimes almost feels like a website builder for beginners, you’ll find Joomla! much more complex. Just look at the screenshots below.
Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.
This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
It is more developer friendly. The project structure is very clean, easy to configure and deploy. Using flat files instead of a SQL database might be limiting for some, but it's perfect for most standard sites like blogs, agency websites and even E-commerce. Twig for templates leads to cleaner code and a better separation of concern (Almost impossible to mix business logic in your templates). I guess the only downside is lack of plugins and templates for now. Guest • Jan 2018 • 1 agrees and 1 disagrees Disagree Agree
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
It’s chock full of some pretty sweet features that will make your content managing life easier, leading its devoted fans to argue it’s even better than WordPress. You can split-test two versions of web and landing page examples, build in easier content transition, take a deep dive with Google Analytics, for truly detailed marketing analytics, and even let HubSpot CMS analyze your pages to help you optimize them for higher search engine ranking.
I’ve made some use of Kirby CMS. It’s a really well put together flat file CMS. It takes some coding out of the box to get it set up as desired, but then it’s a pleasure to use. Advantages of not having a database include simpler setup, and the ease of version control of the whole site. Statamic is a similar option, though I’ve not spent any significant time using it.
Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.
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