Best website builder for makers, sellers and doers.

Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
Jekyll is a static-site generator, which lets you create your content as text files that can then be inserted into folders. Once your files are created, Jekyll enables you to build the shell of your site using the Liquid template language. Jekyll stitches your content with the shell, creating a static site that can be readily uploaded to all server types.

The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.

Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.


It’s chock full of some pretty sweet features that will make your content managing life easier, leading its devoted fans to argue it’s even better than WordPress. You can split-test two versions of web and landing page examples, build in easier content transition, take a deep dive with Google Analytics, for truly detailed marketing analytics, and even let HubSpot CMS analyze your pages to help you optimize them for higher search engine ranking.
Affiliate Disclaimer: Please note that any links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and sign up, I may be compensated for it. I am an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Hi Gina, Thanks for your comment and sharing your thoughts. Hiring an expert developer is always good, but it does have its challenges. Financial investment is just one of them. It's not a big problem if a company is well established already and is cash flowing to re-invest its profits into technology. But not all companies have that level of budget to commit, and not all companies are well established (yet). A lot of users are just starting out and just don't have that level of resource to get their websites off the ground. In such circumstance, I think our list above makes a lot of sense. No doubt, your comment is also valid, but I think that's more applicable for well established businesses. We have a full discussion of the cost of building a website that compares the cost of hiring a developer versus using a DIY website builder such as the ones I suggested above. I also wrote an article about the idea of hiring a designer / developer - when it's appropriate, and when it isn't appropriate. It's just my own view and what I would advise my friends and family if they were to ask me. Of course, every single person that's looking to build a website has different needs, motivations and resources. Thanks for adding to this discussion! Jeremy
Api Multiple languages Ad-free Blogging ... Community based Consistent UI Custom data fields Custom templates Development API Extensible by Plugins/Extensions Front End live editing Headless CMS Interactive documentation Distraction-free UI Php Plugin API Publishing Seamless Data Integration Shell integration Web Development Web Server Add a feature
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This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best

Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day. 


My general opinion of October is it’s basically the ugly stepchild of WordPress – and is trying *really* hard to live up to big brother. It has a lot of the right pieces in place, though like Craft it tries harder to be developer friendly, so code editing is built in to the admin, up to and including snap-ins to build your own plugins as needed, theoretically without ever jumping out to brackets or whatnot.

Amongst most of the website builders, another name that comes to mind is Squarespace. The versatile builder for blogs, portfolio sites as well as online stores, has managed to rise in its popularity in the recent years. Despite the huge difference, this being a closed source software while WordPress is an open source; it certainly is a great alternative to WordPress Page builder. That’s right, for the casual users the overall functionality and the flexibility is the main aspect.


Hi Henry, Glad you found the piece helpful! Good question. I'm not 100% sure which builder would be better for the kind of site you have in mind. I'd recommend using the free trials available to experiment first. Wix has a very useful guide on creating a one-page site here: https://support.wix.com/en/article/creating-a-one-page-site Hope this helps.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.
Joomla is also another Content Management system which works on model view controller architecture. It is one of the biggest competitions for WordPress. In addition to the usual functionalities of WordPress, it also has additional extensions like components, modules, plugins, templates, languages, libraries and different packages. All these features have a purpose and are mostly built on Joomla. Joomla created URLs are great for SEO services. Also, the modules that are provided by Joomla are more flexible and can be easily moved to individual pages or menus. It helps the user in managing the site with all the ease even though the site may have multiple subpages. When it comes to being multilingual Joomla is ahead of WordPress. It supports many languages as they are created right from the core. Joomla also provides several plugins that can be easily accessed from its homepage.
It is widely popular and the WordPress Gutenberg editor is also inspired by the Medium post editor. And if you are looking to reach out to a wider range of audience, then Medium wins it hands down. While WordPress has a large range of users overall, Medium has an average of 60 million blog readers per month. This alongside other awesome features makes it an awesome blogging alternative for WordPress.

Just imagine Medium shuts down as did Posterous back in the days (which was a similar service). You will not necessarily lose all your content but all the SEO rankings you ever created. To get it right you need to publish on your own domain name and preferably on your root domain (www.yoursite.com/blog) and not a sub-domain (blog.yoursite.com). This has numerous SEO advantages.
Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day. 
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
WordPress is an open source content management system. It is mainly based upon MySQL and PHP. The main features of WordPress are that it includes a plugin architecture and a template system which helps in handling the format of contents easily. WordPress being related to blogs supports different web content along with mailing lists and forums. It also provides media galleries and different online sources. It is also a web creation tool that helps in creating websites. From different blogs to e-commerce to business and portfolio websites. It has various themes that can be installed and switched. These themes allow users to change the look and functionality of any website. The themes that are the present need that either of these: PHP, HTML and CSS should be used. With these themes, WordPress also provides plugins that help to enhance the features and functionalities of any website. Though WordPress is popular it is not the only publishing platform that is present.
I am biased towards WordPress, just FYI. I train new bloggers and website owners (non-profits and small businesses, etc) in setting up WordPress.org with an SSL and I do it in an 8-hour class. My point being I recommend you setup: 1) WordPress.org NOT WordPress.com; 2) Go with 1and1.com “Unlimited” + SSL (costs about $62 for 12 months, includes: domain name, SSL Certificate + web hosting). This will get you a web hosting account with a domain name, SSL and 1-year of web hosting for the cost of a SSL Certificate (most are $60+). Why SSL? because your site will display https and you can process online payments using Stripe.com (Payment processor similar to PayPal, Authorize.net, etc). I have setup at least 6 of these accounts exactly like this for attendees and clients. This will work for you and it will not have any ads popping up unless you put them there. Any questions just reply.	

We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.


Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.
This high-converting sales funnel template attracts users to sign up for a webinar. Page layout has been highly optimized in terms of content block placement, short and punchy calls-to-action, and a clean, attractive design. Once users sign-up (either via pop-up or button), they will be redirected to a Thank You page containing a ticket, countdown, webinar calendar/schedule, info, and most importantly an opportunity to upsell. This funnel also contains the webinar Broadcast and Replay pages, as well as optimized Upsell, Order Form and Order Confirmation pages (7 pages in total). All can be customized to your business in minutes. If you have a great short video to showcase your product, this is the perfect funnel to make it convert into sales and upsells!
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
Finally, I would like also to draw attention to another interesting CMS that I used a decade ago and really enjoyed using at the time: it was originally known as Article Manager, and its current incarnation is CMS Builder, from InteractiveTools (a company based in Vancouver). At the time I was using it, I remember that the developers were very helpful, and the forum was lively and helpful too. Now that I am using WP, I would not really consider moving to CMS Builder (although I own a license), since WP offers much more in my view. But some people might have reasons to prefer it. However, one should pay attention to the fact that some of the add-ons can make it more expensive than the initial $200 price for a single site.

We believe in democratizing publishing and the freedoms that come with open source. Supporting this idea is a large community of people collaborating on and contributing to this project. The WordPress community is welcoming and inclusive. Our contributors’ passion drives the success of WordPress which, in turn, helps you reach your goals. More Info »
I’ve made some use of Kirby CMS. It’s a really well put together flat file CMS. It takes some coding out of the box to get it set up as desired, but then it’s a pleasure to use. Advantages of not having a database include simpler setup, and the ease of version control of the whole site. Statamic is a similar option, though I’ve not spent any significant time using it.
Just imagine Medium shuts down as did Posterous back in the days (which was a similar service). You will not necessarily lose all your content but all the SEO rankings you ever created. To get it right you need to publish on your own domain name and preferably on your root domain (www.yoursite.com/blog) and not a sub-domain (blog.yoursite.com). This has numerous SEO advantages.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.	

If you don’t have a design muscle in your body, you might experience some difficulties making a Squarespace site look good (due to the platform’s reliance on good stock imagery to be part of your site’s final look). Also, Squarespace offers a good range of features from the get-go, but above that, there’s not much you can do when there’s a feature missing. Just like with Wix, if you want a site that can grow alongside your business, this might not be quite the solution you’re looking for.
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