Best website builder for makers, sellers and doers.

Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.

HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.


This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.


When it comes to themes, although the market is not as huge as WordPress, Weebly has a decent amount of amazing themes to choose from and customize. The tools are all super user-friendly and easy to follow. Simply put, Weebly makes a pretty great alternative for WordPress and is suitable for smaller websites. Although not as flexible as WordPress, if you are aiming for minimal and simplistic sites, then it is definitely a good start. To give you a bit more insight, here are some pros and cons of using Weebly!
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You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
While WordPress offers an unbelievably wide range of designs, we had to realize that customizing these designs to match our needs meant loads of tedious work and custom code. Building a Wix site is different. You move the elements around with a click of the mouse, dropping them right where you want them. All plans (even the free one!) come with the same design options.
Shopify offers a 14-day free trial, giving you access to all of its world class sales tools and features before you spend a cent. To keep using the platform, you’ll need to upgrade to one of the three plans available, which cost between $29 and $299 per month. The highest plan is only recommended for companies with monthly revenues of more than $10,000.
Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.
The blog feature is the most flexible we’ve seen. You can create all sort of layouts and use all the available elements (e.g. galleries, contact forms, video integration, etc) and have blogging features (e.g. tags, categories, comments, etc), excellent for publishing posts. It also boasts an integrated video and audio player (Pro plan only). Check out our direct comparison: Weebly vs WordPress.	

Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.

This is a super simple funnel designed specifically to increase conversions for Amazon storeowners. The main page advertises a coupon deal that offers a discounted product in exchange for the customer details to add to your customer lead database. It also includes a Thank You page and PPC Opt-In, can be connected directly to your Amazon account via the Zapier app, and funnels people to your Amazon storefront for those all-important reviews. It has been formatted and optimized for mobile use.


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Ghost is another popular open-source CMS, geared more towards creating stylish blogs or online publications (as opposed to complex websites). It comes with versatile features for customizing page layouts, scheduling posts, injecting analytics code, and more – all from one streamlined interface. Ghost also makes it easy to optimize and produce content on multiple distribution channels (maximizing your readership in the process).


Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.	

Magnolia CMS is a big one. It’s best suited for large scale enterprises, as not only is the functionality massive, but so is the price tag, which is revealed only after a consultation. However, if you need a large site or something that can handle a lot of functions and capabilities, this is a top choice. If you’re only looking for a simple WordPress replacement, though, this may be too much.

Wix is one of the most popular and widely used site builders that has already managed to make a name for itself. It was first released back in 2006 and has completed over a decade in the industry. Wix is probably one of the most user-friendly website builders out there thus competing with WordPress. It uses the What You See Is What You Get editors alongside the drag and drop builder which makes the whole process a lot easier. What’s great is that while on other site builders, you can only drag and drop the elements to the predetermined areas or blocks, Wix gives you the freedom to place it wherever you prefer.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
Medium is one of the fast-growing online publishing platforms that allows any users to create stories and post them on their own personal web space. So if you are looking for a blogging alternative for WordPress, this is a pretty good option. It is easy to use, understand and also features built-in social networking feature. Although branding and promoting is not the ideal purpose at Medium, if you are simply looking to share contents then it is a great platform. Of course here, users lack the flexibility and the control over a specific content or profile.
Joomla is ideal if you’re looking to build a large-scale or complex site, without the need to do any excessive coding. The default platform has a slight edge on WordPress when it comes to group administration and development. For instance, there’s even a dedicated messenger function to enhance collaboration. If you are interested in setting up a Joomla website, check out our Joomla tutorial.
It is preferably more simple, light-weight and is a clutter-free content management system. The flexibility is obviously not great as WordPress. But it is surely an amazing platform if you are willing to forgo the large but complex marketplace of WordPress. Best suited for beginners, bloggers or anyone looking to create a simple, elegant and easy-to-manage website, Ghost can be an awesome alternative for WordPress if you are looking for one!
It is also much more flexible and extensible than WordPress. The best part is also that unlike WordPress with predefined content type, it allows the user to set up their own content type using 18 different types of field. But like we mentioned before, this is not the perfect place to start if you are looking for a simplistic website and are a beginner.	

This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.	

If you have members of your target marketing following you on social media, publish a post where you ask them to reveal any specific questions or challenges they have about your course topic. Just like with an email, you could share a link to a survey as an alternative to responding to you publicly (this might be the better option depending on the nature of your course topic).
Dear Jeremy, Your list it very interesting and really helpful for non technical website creator, all your suggestion like wix, weebly, shopify dont need html or other coding skill you can create website easily within few clicks also benefits are to choice ready to use design and no major thinking require for hosting provider selection etc. But in the other end wordpress become very huge, recently i find very interesting statistics for wordpress market share in website developer compare to other CMS, see https://blogs.perceptionsystem.com/infographic/wordpress-cms-in-2016/ Year 2016 out of 100 domain in USA 20+ website build with wordpress...and as per wordpress community it will increase lots.
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It is more developer friendly. The project structure is very clean, easy to configure and deploy. Using flat files instead of a SQL database might be limiting for some, but it's perfect for most standard sites like blogs, agency websites and even E-commerce. Twig for templates leads to cleaner code and a better separation of concern (Almost impossible to mix business logic in your templates). I guess the only downside is lack of plugins and templates for now. Guest • Jan 2018 • 1 agrees and 1 disagrees Disagree   Agree
I agree with you that Pulse CMS offers an interesting way to go, without databases. Before moving all my sites to WP over the past two years, I had always felt reluctant to use databases: but testing WP had convinced me to go ahead. Although I do not use it at this point (I played a little bit with previous versions), I bought a Pulse CMS license, if only in order to support that interesting project. I do not rule out using it for a site some day, at least experimentally.
However, WordPress might not always be the right option for you. Although it is surely one of the most popular CMS platforms, there are certain circumstances where you want to see if there are better options for you out there! Especially if you are new to creating and running a website, it might take longer than you think to actually get things right at first. Although there are plenty of helpful tutorial sites like Beautiful Themes and WPBeginner dedicated especially for the purpose, sometimes it is a hassle.
Dear Jeremy, Your list it very interesting and really helpful for non technical website creator, all your suggestion like wix, weebly, shopify dont need html or other coding skill you can create website easily within few clicks also benefits are to choice ready to use design and no major thinking require for hosting provider selection etc. But in the other end wordpress become very huge, recently i find very interesting statistics for wordpress market share in website developer compare to other CMS, see https://blogs.perceptionsystem.com/infographic/wordpress-cms-in-2016/ Year 2016 out of 100 domain in USA 20+ website build with wordpress...and as per wordpress community it will increase lots.
Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy	

A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
My general opinion of October is it’s basically the ugly stepchild of WordPress – and is trying *really* hard to live up to big brother. It has a lot of the right pieces in place, though like Craft it tries harder to be developer friendly, so code editing is built in to the admin, up to and including snap-ins to build your own plugins as needed, theoretically without ever jumping out to brackets or whatnot.
Head over to Amazon and search for some books about your topic. Have a quick look at the Table of Contents section of the books (to give you an idea of what topics were covered), and more importantly, read the reviews that were left by readers. Negative reviews will often reveal the topics that readers were hoping would be covered (or covered in more detail) in the book, but were not.
If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
If you don’t have a design muscle in your body, you might experience some difficulties making a Squarespace site look good (due to the platform’s reliance on good stock imagery to be part of your site’s final look). Also, Squarespace offers a good range of features from the get-go, but above that, there’s not much you can do when there’s a feature missing. Just like with Wix, if you want a site that can grow alongside your business, this might not be quite the solution you’re looking for.
It is more developer friendly. The project structure is very clean, easy to configure and deploy. Using flat files instead of a SQL database might be limiting for some, but it's perfect for most standard sites like blogs, agency websites and even E-commerce. Twig for templates leads to cleaner code and a better separation of concern (Almost impossible to mix business logic in your templates). I guess the only downside is lack of plugins and templates for now. Guest • Jan 2018 • 1 agrees and 1 disagrees Disagree   Agree
I’ve made some use of Kirby CMS. It’s a really well put together flat file CMS. It takes some coding out of the box to get it set up as desired, but then it’s a pleasure to use. Advantages of not having a database include simpler setup, and the ease of version control of the whole site. Statamic is a similar option, though I’ve not spent any significant time using it.
Drupal is another alternative to WordPress which is more digital. Being preferred for digital solutions Drupal is not suitable for beginners to use. The various advantages of Drupal include creating blogs, personal websites, forums, and even social networking sites. It also has several modules and themes which have various features and help in enhancing the looks of the site. It can handle huge amounts of data and hence makes it useful for different corporate and enterprise websites. The varied kinds of modules make it user-friendly. The modules that are present in Drupal can instantly help you in handling the non-English sites by just activating them. With the perfect prototyping options, it can help you in creating complex sites in a very short span of time. Having the complexities of digitization, Drupal is ideal for being used for highly advanced websites. Learning it initially is a bit difficult but once you get the hang of it you can easily understand how extensible this is. You can use contributed modules and start a completely blank site and extend Drupal to see how your requirements fit in.
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