Being extremely flexible as well as user-friendly, it enables any entrepreneurs to focus on their products and it’s promotion. It is relatively easy to manipulate and use and offers hundreds of free and premium themes to choose from. What’s great is that Shopify also offers the user the option to sell their products through social media, by integrating a Buy Now button or even using the POS system.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales. The 6 Best Website Builders! 
It goes without saying that WordPress has emerged as a leading option when it comes to building a website for all kinds of different online endeavors: from small personal portfolios to enterprise-level business and eCommerce sites. It’s got a large community of devotees and users, and a huge list of developers forever coming up with all kinds of different plugins to expand its capabilities. That said, WordPress isn’t the be-all and end-all. Indeed, there are in fact a number of different alternatives on the market.
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start. WHICH IS BETTER: Squarespace vs. Wordpress