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Why? Is it my inflation terror driving me on? No. Ethereum is onto a new crypto winning phenomena. DeFi (decentralized finance). Well, that’s what it’s called, but most DeFi is dull and almost pointless, the exciting bit is the crypto lending part where you can stash your cryptocash in a blockchain system and get paid interest on it in a “risk free” way.
As is their wont, each faction described the growth of WBTC tokens, whose value is pegged one-to-one against a locked-up reserve of actual bitcoin, as proof of their coin’s superiority over the other. The Ethereum crowd said it showed that even BTC “hodlers” believe Ethereum-based applications provide a better off-chain transaction experience than platforms built on Bitcoin, such as Lightning or Blockstream’s Liquid. Bitcoiners, by contrast, took it as confirmation that people place greater value in the oldest, most valuable crypto asset, than in Ethereum’s ether token.
The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:	

The potential applications of Ethereum are wide-ranging and are powered by its native cryptographic token, ether (commonly abbreviated as ETH). In 2014, Ethereum launched a presale for ether, which received an overwhelming response. Ether is like the fuel for running commands on the Ethereum platform and is used by developers to build and run applications on the platform.
We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.
Paid to click is a kind of online advertising similar to Pay per click advertising. But PTC is an incentivized promotion method while PPC is the standard advertising. In simple PTC advertising pays both the publishers(PTC sites) and the ad viewer(customer/members/you) but in the case of PPC advertising, only the publishers(site owners) will be paid for the ad clicks.
OF MONEY AND MYTHS. I’m reading Stephanie Kelton’s book “The Deficit Myth.” In a future edition of Money Reimagined, I’ll have more to say on the most influential modern monetary theory proponent’s explanation of its ideas. But for now I’ll just say that, while I’m not likely to be a convert to all its prescriptions, it seems clear that MMT is widely misunderstood by folks on both the left and the right – also, very much by the crypto industry. The latter is perhaps because people in crypto tend to skew more to the metallist school of money, rather than to chartalism. Either way, a clearer grasp of what MMT is all about would, I believe, help improve the industry’s discussion around government, money, trust and how blockchain-based systems can integrate with the existing one.
More importantly, though, the Bitcoin and Ethereum networks are different with respect to their overall aims. While bitcoin was created as an alternative to national currencies and thus aspires to be a medium of exchange and a store of value, Ethereum was intended as a platform to facilitate immutable, programmatic contracts, and applications via its own currency. 
The original Ethereum value driver was the ICO (initial coin offering), another casino on Meth. The regulators did what they do well and snuffed it out but crypto at its base is a way of creating value outside of the maw of fiat monopolies and you can’t keep that at bay indefinitely. So snuffing out ICOs didn’t snuff out Ethereum, it just left it ticking over until the distributed computer got another hit app. Here it is.
DeFi’s ‘Agricultural Revolution’ Has Ethereum Users Turning to Decentralized Exchanges. DEX, often touted as a fairer and safer way to trade cryptocurrencies, might finally have its use case: yield farming. In the past, as Brady Dale reports, most people haven’t wanted to self-custody, preferring institutions to manage the risks of holding their keys for them. But in DeFi, where people undertake dual borrowing-and-lending schemes to make big, quick returns on incentives and high interest rates, is better if you control the keys during the trade. And decentralized exchanges are seizing the opportunity. 
Demeester was responding to a tweet by popular trader Peter Brandt, who had commented on an ETH breakout earlier this week, and predicted further altcoin gains against Bitcoin in the near future. This, combined with exploding demand for decentralized finance (DeFi) applications on Ethereum in recent weeks, had given investors cause to be optimistic.
BIS Plans New Central Banking Fintech Research Hubs in Europe, North America. The Bank of International Settlements – the central bank to the world’s central banks – is getting serious about its money tech R&D centers, opening innovation hubs in Toronto, Stockholm, London, Paris and Frankfurt. A coordinated, standardized approach to developing central bank digital currencies? Danny Nelson reports. 
You earn free Ethereum by spinning a wheel of fortune wheel. The number of spins that you can have is determined by the “energy” that you have in reserve. Energy regenerates itself slowly, or you can watch videos to top up your energy faster. You need to accumulate 10,000 Gwei before you can withdraw your winnings. But, that doesn’t take as long to do as you have thought.
This system is being fueled by a global innovation and development pool bigger than Bitcoin’s. As of June last year, there were 1,243 full-time developers working on Ethereum compared with 319 working on Bitcoin Core, according to a report by Electric Capital. While that work is spread across multiple projects, the size of its community gives Ethereum the advantage of network effects.

Ethereum trading is the fastest way to earn Ethereum, but there is a high risk for beginners. Similar to other investment platforms, many scammers target the Ethereum to scam innocent people. Unlike real currencies, if the digital currencies are sent to an address, it is gone. We cannot track or cancel the blockchain transactions. So, be careful not to invest ETH in unknown new sites that promise high numbers.
Decenter continued the push for more information on the issue and clarification from Google Ads in an appeal through Reddit’s dedicated Ethereum board, asking users to open queries as to any policy changes that could have led to the sudden banning of the key word. In addition, Decenter posted an update stating that their previous ad campaigns feature “ethereum” have been removed, furthering the implication that there is some form of censorship going on,
Yashu Gola is a Mumbai-based finance journalist. He is profoundly active in the bitcoin space since 2014 – and has contributed to several cryptocurrency media outlets, including NewsBTC, FxDailyReport, Bitcoinist, and CCN. Academically, Yashu holds a bachelor's in information technology, with majors in data structures and C++ programming language. He has also won the 'Atulya Award' for his efforts towards raising $100,000 for an India-based farming project.
Bitcoin vs. Ethereum - Everything you need to know! (Similarities & differences)
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