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The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:	

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DeFi’s ‘Agricultural Revolution’ Has Ethereum Users Turning to Decentralized Exchanges. DEX, often touted as a fairer and safer way to trade cryptocurrencies, might finally have its use case: yield farming. In the past, as Brady Dale reports, most people haven’t wanted to self-custody, preferring institutions to manage the risks of holding their keys for them. But in DeFi, where people undertake dual borrowing-and-lending schemes to make big, quick returns on incentives and high interest rates, is better if you control the keys during the trade. And decentralized exchanges are seizing the opportunity. 

The transaction, which may be viewed via Etherscan, an Ethereum (ETH) blockchain explorer, confirms that a “blacklist(address investor)” function was initiated on June 16, 2020, by 0x5dB0115f3B72d19cEa34dD697cf412Ff86dc7E1b, which is an address that’s controlled by CENTRE, the Coinbase and Circle backed entity responsible for issuing the USDC stablecoin.
This system is being fueled by a global innovation and development pool bigger than Bitcoin’s. As of June last year, there were 1,243 full-time developers working on Ethereum compared with 319 working on Bitcoin Core, according to a report by Electric Capital. While that work is spread across multiple projects, the size of its community gives Ethereum the advantage of network effects.
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Demeester, an analyst and co-founder of crypto investment fund Adamant Capital, announced last month that he’s scaling back his public involvement in Bitcoin. But his recent statement doesn’t mean he's shifting wholeheartedly from Bitcoin to Ethereum. He’s emphasized that he’s still a Bitcoin believer, and retains plenty of reservations about Ethereum. 
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