As we’ve been saying, shorter is better. If you can’t get your domain name down to one memorable word (almost impossible to come by these days), then consider adding one or maximum two more words. Combinations of two words work great for the memorable names like LifeHacker.com or GeekSquad.com. Also, don’t use an acronym. People will never remember the letters unless it’s a highly catchy name.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
“Some of our guests have huge social media followings so we use their fans to get more listeners. It’s not an exact science but when we invite guests, we check how many followers they have on their social media accounts sometimes. We alternate guests that will help us grow our audience base with other guests who provide quality content but don’t have much social media presence.”
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
With Klaviyo, you can trigger an autoresponder email sequence for basically any event you can measure (as long as you have the contact's email address). This opens up all kinds of possibilities, such as abandoned cart emails, thank you emails after a purchase, customer satisfaction surveys after a time window after a purchase, and cross-sell emails given a certain item purchased.
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
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Currently, the most inexpensive ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to developing 20 funnels, 100 pages, and 20,000 visitors. You also do not get access to Follow-Up Funnels, their built-in e-mail service provider and Backpack, which enables you to create your own affiliate program.
How it works is that you rent hosting space from someone like HostGator, and then you host third-party sites on your rented space. You’re kind of like a middleman. HostGator does all the hard work and takes all the risk from a server point of view. This can work really well if you’re looking to diversify and are already in the web-tech sphere, say as an app developer or website builder.
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